"In a world where atomisation is abundant, the thing that is scarce; collective experience becomes ever more valuable" Martin Sorrell
Collective consumer experience and engagement is at the core of the need for brands and business to invest in consumer passions. Investing in the right asset, building the right commercial relationship that will enable an efficient,effective, and a sustainable 360 degree campaign is at the heart of what we do at All About Assets.
Insight is at the heart of our strategic approach.
Insight is the fundamental building block to identifying the right investment for a brand and ensuring that any investment is both effective and most importantly, an efficient investment.
But strategy without great execution delivers nothing!
A partnership with allaboutassets ensures an 'end to end' delivery and measurement in collaboration with other agencies.
Steve has unrivalled experience in the sponsorship to 'asset' arena having lead the 'sponsorship' agenda for some the biggest and most loved brands and businesses in the world including Carlsberg, Coca-Cola, Diageo (Johnnie Walker, Smirnoff, Guinness etc..) and Chelsea FC
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